![]() Seasonal trends: Some products have clear seasonal peaks, such as ice cream.If you are running out of ideas or you’d like to hop on to a hot topic, go to Trending Searches and detect topics your brand can create content around. Trend tracking: Just like the name suggests, Google Trends also lets you track trends.You might want to produce each of these content when a search peak is approaching because, during this time, people will be most interested in that topic. Make a list of all the topics and ideas that pop up in your head for the upcoming quarter (or year) and run searches for all of them. Planning content: If you work in the social media marketing or any related field, you will know how important it is to plan.You can use the same keywords you see on the list or see if they have anything in common: are they all mentioning location, for example, “salons in Ohio”? Maybe location is important to include in your keywords, as that’s the way people are searching. When you search for a keyword, you can use its related queries and topics to come up with new content, and also new keywords to produce that content. ![]() Keyword research: you can also perform keyword research on Google Trends.It’s important to know however that the search volume on G Trends is relative. The evolution of a term presented in this tool gives you an idea of the popularity of that query. Keyword search volume: this is one of the ways you can use Google Trends for SEO.Now that you have a fair idea of how Google Trends works, let’s put it into practice: 1.
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